about

I am an East London-based ex-Condé Nast copywriter and editor, experienced in collaborating with department heads, designers, marketing and press teams, CRM teams, account executives, and clients directly.

I've crafted content on a wide range of topics, from beauty, fashion, and jewellery to food, wine, cars, toys, homewares, finance, telecommunications, and software. Passionate about storytelling, I focus on creating warm, relatable messaging that engages audiences, builds trust, and fosters lasting connections. I also have experience in content strategy and am comfortable using CMS to build and format content.

Clients: Harrods, John Lewis, Ladurée, Google, Samsung, Four Seasons, Drake & Morgan, Mercedes-Benz, Colgate, Caremark, TK Maxx, Strutt & Parker, Westfield, Goldsmiths, Bicester Village, the South China Morning Post, and Condé Nast Traveller.

Projects I’ve worked on include:

• John Lewis:

  Ideation and straplines for in-store and online campaigns
  Online and email offer copy for members
  Product copy for various departments and stores
  Holding copy for refurbished stores

• Harrods:

  Emails, CRM emails, newsletters, and brochures
  Branding, tone of voice, and house style creation
  Product copy for luxury categories
  Ad campaigns and eDMs

• Ladurée:

  Press releases

• Google:

  eDMs, ads, and ebooks for Apigee, GSuite, and Google Cloud

• Samsung:

  Product launch copy and eDMs

• TK Maxx:

  Tone of voice, in-store signage, product descriptions

• Drake & Morgan:

  Emails, newsletters, and digital content

• Goldsmiths & Mercedes-Benz:

  Customer magazines, product features, and seasonal campaigns

• Four Seasons Hotels:

  Brochures, print ads, and eDMs

• Strutt & Parker:

  Online and print features

• Publications:

  Features for Vanity Fair, Tatler, Condé Nast Traveller, South China Morning Post, AsiaSpa
  Editorial management of Vanity Fair UK supplements

• Caremark:

  Online content and leaflets for the care services company

• The Local Mag:

  Editor of a glossy magazine distributed in East London and Essex

Experience overview:

Freelance Copywriter
2014 – present
Wrote copy for high-profile clients including Samsung, Google, Ladurée, Address hotels.

Contract Freelance Copywriter – John Lewis
January 2021 – March 2021
Recently worked as a contract freelancer, delivering copy for in-store and online campaigns, email offers, product descriptions, and member communications.

Lead Copywriter – Harrods Creative
March 2010 – October 2014
Oversaw a team of copywriters and a proofreader for four and a half years, managing the creation of marketing, in-store, internal and promotional copy. Responsibilities included managing multiple projects under tight deadlines and ensuring content was on-brand and reflected Harrods’ tone and values.

Freelance Copywriter
2005 – 2010
Worked with high-profile clients including Strutt & Parker, Westfield and TK Maxx, producing copy for both print and digital formats.

Editorial Roles – Vanity Fair, Tatler, Cosmopolitan
1996 – 2004
Spent eight years in full-time editorial roles, developing content and managing supplements for Vanity Fair, writing features and attending events for Tatler, and working across various departments at Cosmopolitan.

Skills & Expertise

-Copy team management and project management
-Tone of voice and house style development
-Content planning and strategy
-Long copy and short copy
-Branding and creative concepts
-Ad campaigns and editorial features
-Naming and packaging
-In-store signage and online content
-CRM and promotional copy
-Proficient in both print and digital formats
-Comfortable with InDesign, CMS platforms, and project management systems