I write
beautiful, clean,
crisp copy…
I’m Lucy Nichols – a freelance copywriter and editor based in London.
With over 19 years’ experience crafting compelling copy for global brands, I specialise in creating high-impact content that builds influence and drives engagement.
My client list includes: Harrods, Ladurée, Samsung, Google, John Lewis, Address Hotels, Intercontinental, Drake & Morgan, Searcy’s, AIG, UBS, Rimmel, Strutt & Parker, Westfield London, TK Maxx, Four Seasons, Waldorf Astoria, Anantara Resorts & Spa.
Before going freelance, I was Lead Copywriter in Harrods’ Creative department, where I managed a team of copywriters.
I also spent seven years at Condé Nast and have worked as a contract copywriter for John Lewis.
Website content + Social media + Email campaigns + Brand identity + Tone of voice development + Digital advertising (eDMs, push notifications, display ads) + Internal communications + Brochures + B2B copywriting + Project management + Subediting and proofreading

BROCHURE - Drake & Morgan

PLASMAS - Harrods' Food Halls

CAMPAIGNS - John Lewis

PRESS RELEASES - Laduree

BROCHURE - Drake & Morgan for National Rail

EMAIL NEWSLETTER - Harrods Food

EMAIL - Øst London

EMAIL - John Lewis Wellness Weekend

DIRECT MAIL - Google Cloud Apigee

EMAIL - Samsung Galaxy

EMAIL NEWSLETTER - Drake & Morgan

CONTENT - The French Laundry at Harrods

EMAILS - Paramount Hotel, Dubai

EMAIL NEWSLETTER - The Studio at Harrods

BROCHURE - Harrods Bespoke Catering

DIRECT MAIL - Google Cloud

BROCHURE/BRANDING - Harrods brand strategy

CONTENT - John Lewis Gift Experiences

CONTENT - John Lewis virtual events

ONLINE CONTENT & BROCHURES - Caremark

ADVERTS - AIG, Four Seasons, The Oberoi

CRM - HARRODS Rewards program

EMAILS - Harrods CRM

BROCHURE - Harrods Bespoke Events

MENU - Drake & Morgan Alchemy

PRESS RELEASES - Harrods

BROCHURE - Harrods By Appointment

BROCHURE - Aston Martin Residences, Miami

CONTENT - Harrods Christmas press book

IN-HOUSE MAGAZINE - Harrods Bulletin

BROCHURE - Searcys at 30 Pavilion Road

BROCHURE - Drake & Morgan weddings

ADVERTS - Harrods Aviation

FEATURES - Condé Nast Traveller and AsiaSpa

FEATURE - The Times Magazine

FEATURES - Vanity Fair magazine

FEATURES - South China Morning Post

FEATURE - Strutt & Parker

FEATURES - Westfield magazine
